• Are you lost about what you want to do in your career?
• Are there so many career ideas in your head that you can’t choose just one?
• Do you feel stuck where you are?
• Would you like to have a career you’re passionate about?

Then sign up today for Hallie Crawford’s brand new group coaching program! It’s called “Identify Your Ideal Career Path,” and it covers the exact same 5 step program that Hallie uses with her individual clients — at a fraction of the cost!

In this group you will:

1. Uncover your values and priorities
2. Define what would be most fulfilling for you in a career
3. Explore the 6 things you need to consider in your search for your ideal career path
4. Learn how to combine these and put them into action
5. Discover how to overcome the obstacles that hold you back from defining your ideal career
6. Create and implement a transition plan to land your ideal job

The benefits of group coaching? You save money! Plus you’ll receive support and feedback from 3 different sources — your coach, other class members, and your group buddy. We’ll all be there to help you through your transition.

And the best part? You get all this for only $150/month for 6 months — less than half of our individual coaching rate!

Go here to read more and sign up for the complimentary introductory call on January 22nd. The coaching program begins on February 5th and is over the phone so you can participate from absolutely anywhere.

Popularity: 42% [?]

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If you’ve ever thought about buying paid advertising in Google or Yahoo, but thought the costs were too high, you might be right. Even though you set a budget for PPC ads (Pay-Per-Click), are you really getting your money’s worth?

Paid or sponsored listings, those ads at the top and right side of search results, may not be getting as many clicks as you’d expect. Research indicates that approximately 60 to 80% of people click on organic listings over paid ones, probably because they know sponsored ads will be sales campaigns. If the searcher is just looking for information, they don’t want to be sold to! Additionally, if you’re looking for people with a higher level of education to click on your organic listing, don’t bother with PPC.

Search engines also record your ranking history, so your organic listing will stand the test of time and you’ll continue to rank higher, especially as you implement more and more SEO and ranking techniques that you learn from this blog. If you’re still curious about how Google’s PPC campaigns work visit https://adwords.google.com. You might test a few ads with a limited budget and see what results you get.

Popularity: 40% [?]

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Let me guess. You’ve got that nagging feeling that it’s time to update your resume again. You’re thinking that you owe Monster and Hot Jobs and at least a few other people an appearance if you want to keep your head in the employment game.

Well, I want to point out something to you about resumes. This is important stuff for you to consider as the job market changes and the world as we know it turns on its head!

Resumes are OUT, websites are IN. Which is NOT to say that you shouldn’t have a resume… you want to keep all your bases covered. But you should also begin creating your Living Portfolio - even if you’ve never once thought of yourself as a consultant.

If you have a career, that means you’re formally trained in SOMETHING - so start acting like the expert you are, and this WILL be a testament to your qualifications for any job, be it temporary or full time.

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Popularity: 65% [?]

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DINA: Welcome to another edition of “Interview with an Entrepreneur - at EntrepreneursBreakfast.com. As a small business owner myself, I have grown to appreciate other people who are also working hard to deliver good products and services. And with the level of customer service from big companies deteriorating to such a great level, I’m happy to give my business to people who I have grown to know and like.

We’re here talking with Bea Kunz, the owner of Sage Hill Farms and Vintage Store. Bea is one of my favorite ladies - someone whom I admire very much, who is working for an admirable cause. I think you’ll find that her herbal blends make the perfect holiday gift - and they’re easy to send by mail.

Bea, you are a successful businesswoman and the owner of Sage Hill Farms - a sustainable herb farm business. Can you explain what it means to be sustainable and why it’s important?

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Popularity: 45% [?]

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DINA: Welcome to the first ever “interview with an entrepreneur…” from Entrepreneur’s Breakfast and Wordfeeder Copywriting.

This month we’re hearing from Michael Adams of Eddie’s Energy Bars in scenic Richmond, Vermont. Thanks for taking time out of your busy schedule to be with us today, Michael!

MICHAEL: Thanks for having me as your guest!

DINA: Okay, let’s begin. You run a successful business, and yet you’re in college. How do you manage to pull this off?

MICHAEL: This even baffles me sometimes! The secret is that my workload is somewhat reversed when I am at school. I (almost) always put school ahead of my company, so I get all of my reading done before I work on the website or call potential retailers. I also have wonderful parents who are my head bakers and distributors. They produce and distribute the energy bars while I am at school. Having that taken care of is great, and I can tend to administrative duties (making all of the business decisions) when I have time.

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Popularity: 52% [?]

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I just Googled this phrase to find out for myself, and came upon the following handy tool:

http://www.selfseo.com/google_ban_tool.php

As it turns out, I’m not banned! Although I don’t know why I would be, since my site came up in the search results in the first place.

If you did find your site was banned, I suggest you get yourself to a search engine optimization specialist who can do an analysis of your site and find out whether the problem is duplicate content, keyword stuffing, or what.

Popularity: 58% [?]

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Once you publish a new website, the first thing you want to do is make sure that Google sends its spiders around to crawl the content.

Think of the web as a massive library of information. First Google needs to know you’re out there, then it needs to know what to categorize you as.

For that reason, it’s in your best interest to publish websites that specialize in just one area, and then add keywords that describe that area.

To submit your website to Google, visit this link: http://www.google.com/addurl/?continue=/addurl

Popularity: 40% [?]

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1. Work virtually. Copywriters, graphic artists and web designers are easily accessible via the internet. We communicate by phone and email, and pass files electronically. That means no overhead expenses for you to cover - no utility bills, computer upgrades, and NO medical plan!

2. Streamline your communication. Work out designated check-points in the project where you can review drafts, ask questions and supply missing information. Avoid sending email “blips” that confuse instead of clarify - this is a huge time sucker!

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Popularity: 91% [?]

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by Dina Giolitto

Some of us simply don’t want to spend the money on a professional photo shoot for our websites and social networking profiles. Besides… with digital cameras offering such high image quality these days, with a little extra effort you can get results that are just as impressive as if you paid top dollar for a photographer.

Some tips for ensuring that you’re shown in your best light:

1. Wait until the afternoon to take your photo.

There are a couple of reasons for this. One, we typically retain water during our sleep, which is why we look “puffier” first thing in the morning, especially around the eyes. To get rid of the excess fluid, avoid high sodium foods for the rest of the day. Hydrate your body with plenty of liquids. You might try flushing your system with unsweetened cranberry juice, water with a squeeze of lemon, or green tea. Keep drinking, and by 2 p.m. or so your face will show the results.

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Popularity: 64% [?]

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First off, let me just obliterate the notion that I might be an Obama supporter. I’m not. Frankly, I don’t have great faith in either of the candidates, and am seriously considering “throwing away” my vote on Bob Barr. But that’s beside the point, really.

Last night, like many Americans, I tuned in to the debate. And, all personal opinions and bias aside, one thing I could NOT help noticing was that Obama clearly has a really, really good speech writer and/or communication coach.

Not to mention his totally smooth and unruffled communication style… from his open body language to his “sympathetic” facial expressions to his even vocal tone to his effective use of pauses and emphasis in all the right places.

Before I begin my list of reasons why Obama is a master of persuasion, let me just clarify the meaning of persuasion as defined by Wikipedia.org:

Persuasion is a form of social influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on “appeals” rather than strength.

Manipulation is taking persuasion to an extreme, where the one person or group benefits at the cost of the other.

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Popularity: 26% [?]

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