If you’re a user of Google AdWords then pay close attention. Google has announced that they will now begin adding landing page load time to your AdWord rank score.

According to Google, people who have web sites with slow-loading pages will be charged more for their Google AdWords advertisements.

There are several ways to reduce the loading times of your pages.

• Cut down the graphics. Graphic files take up a lot of bandwidth even with today’s high-speed connections. If your site depends on graphic intensity, then make sure you optimize your images to minimize load times.
• Take a written approach. While graphics slow down load times, text seems to have little effect, so making pages that are heavy on the copy are to your advantage. They load fast and, if properly optimized, will help your page ranking.
• Avoid Flash animations. Flash animations are definitely cool, but also eat up bandwidth faster than Iron Man eats up WD-40.
• Avoid embedded objects. YouTube videos, photo slide shows and other items that you embed into your pages increase the amount of information that has to be sent, which causes your pages to load more slowly.

Studies show that if a page doesn’t load within 8 seconds, people go somewhere else. So optimizing your web pages for better load times will not only help your Google AdWord bottom line, but will provide a better experience for your readers.

Read the full story here.

Michael Sieber is professional web content writer. Visit his site at prowebwriting.com.

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