If you’ve ever thought about buying paid advertising in Google or Yahoo, but thought the costs were too high, you might be right. Even though you set a budget for PPC ads (Pay-Per-Click), are you really getting your money’s worth?
Paid or sponsored listings, those ads at the top and right side of search results, may not be getting as many clicks as you’d expect. Research indicates that approximately 60 to 80% of people click on organic listings over paid ones, probably because they know sponsored ads will be sales campaigns. If the searcher is just looking for information, they don’t want to be sold to! Additionally, if you’re looking for people with a higher level of education to click on your organic listing, don’t bother with PPC.
Search engines also record your ranking history, so your organic listing will stand the test of time and you’ll continue to rank higher, especially as you implement more and more SEO and ranking techniques that you learn from this blog. If you’re still curious about how Google’s PPC campaigns work visit https://adwords.google.com. You might test a few ads with a limited budget and see what results you get.
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Quite true. I ran a test campaign on Google last fall and at the same time did some viral marketing, and the return was 20:1 against Google. I did learn something based on the relative match frequency of various keyword buys, but I’m not sure that helps me in any way except to buy more under-performing ads.
Hey, Bill! Thanks for the visit.
What do you mean by “relative match frequency of various keyword buys?”
You know, you could achieve the same results or better just by being diligent and posting informative articles on your site.
As I say this, I’m majorly behind in writing and posting articles… hmm.