by Dina Giolitto

It’s tempting, when the news headlines are screaming about government financial bailouts, to just sit there with your mouth hanging open as you ponder what might happen to your 401K.

However, in tough times, the LAST thing you should be doing is waiting for further instructions.

If you were a Boy Scout (and even if you weren’t), then you’re no doubt familiar with their catch phrase: “Be prepared.” That’s about the best advice anyone can give. And it’s especially relevant when managing a business.

When people start to clutch their purse strings more tightly, and supply and demand turns on its head, here’s what you need to do RIGHT NOW to ensure that your company stays afloat in trying times.

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Popularity: 18% [?]

If there’s any time to dream up a theme for your marketing, it’s NOW, before the holidays hit. Yes, we’re only just approaching fall… but before you know it, the malls will be decked with holly and teeming with Santa Clauses. Are you prepared for the deluge of competition?

Large corporations begin planning for their holiday campaign launches in the thick of summer!

Here’s a Christmas toy catalog cover that I worked on “back in the day.” I’m quite certain that the air conditioning in my cubicle was kicking when I wrote this.

Your holiday marketing event needn’t be an expensive or time-consuming affair. With a little creative input from you, Wordfeeder.com can help you launch a holiday campaign like this to drive more business in December!

So, the holiday season looms, and with competition fierce in a tough economy, it’s time to get out there, get known, and get more clients. Here are some holiday ideas you can implement in a hurry…………

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Popularity: 24% [?]

If you work from home, you know the kind of day I mean. You made the calls. You revised those drafts. You sent out the emails. Where is everybody!?

As much as you used to relish a slow day when you were corporate, it’s a little different when you’re playing boss to yourself. Your mind gets to wandering. Should I head out to the park? Should I hit the mall? Should I… file for unemployment?

For a freelance writer, designer or web marketer who works from home, a day without contact from the outside world can bring on anything from sluggishness and inertia to a panic attack. Such fun games the mind will play when the two of you are left alone for long periods of time! But here’s a little secret about slow days. They’re the perfect opportunity to catch up on everything that went out of your head the minute the phone stopped ringing.

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Popularity: 10% [?]

by Dina Giolitto

Suppose you paid thousands to have a professionally branded website designed from scratch. What’s the one element that can make or break your sales? The words! Yes, you’ve heard it before - your message to the customer means everything.

Oh, you already know that? Well, that’s terrific. And now let me tell you something you probably didn’t know. Remember the part where your designer asked you if you wanted “search engine optimization” - and you said no thanks, because your bank account had just been drained?

THAT is where you went astray, and lost out on myriad opportunities to get your brand and message in front of all those clamoring, salivating prospects. And that’s what’s REALLY keeping you and the people who want to buy your stuff from ever crossing paths.

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Popularity: 20% [?]

Did you ever notice how every project that you’ve ever worked on with a team has experienced some type of delay or another?

The reason these delays happen has to do with the fine art of buck-passing.

I’ll give you an example that happened to me today.

I’m working on a team of three: me (I’m functioning as the copywriter/web designer), the client, and the VA.

I finish up every part of the project that is in my power, and make ready to attend to other clients on my list. Before I shift my focus to the next client, I write an email to the two aforementioned parties. In the email, I explain to the VA that once I get the updated shopping cart/ezine signup form code from her, I can pop that in the page templates and then we can go live with the new website.

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Popularity: 61% [?]

I thought I would share a job resource that was a great source of revenue for me when I was doing offsite freelancing five years ago.

(I no longer travel to clients - Wordfeeder.com Copywriting and Marketing operates as a strictly telecommuting freelance enterprise).

When I left my corporate job in 2003, I got my advertising portfolio together and headed to The Creative Group in the hopes that they might help me break into pharmaceutical advertising. The Creative Group is a job placement firm (a subsidiary of Robert Half International) specializing in freelance creative positions such as copywriting, web and graphic design, and proofreading.

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Popularity: 41% [?]

Your client just emailed you to say that the check will be late (again), your dog ate your only copy of Strunk and White’s Elements of Style and your significant other stomped on your last nerve hours ago. It’s enough to make any blogger hit the rant button. But if you’re thinking of venting your spleen on your professional blog, stop for a second and reconsider.

For starters, what will ranting actually accomplish? Probably nothing, other than to make you feel better. On the other hand, you could alienate your readership if your tone, content or language seems too harsh or critical. Venting on your own personal blog is one thing, but when it comes to your business, you need to stay cool, calm and professional. Here’s how:

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Popularity: 72% [?]

If you’re making the transition from corporate to freelance, how comfortable are you in the new role?

Is it like a new pair of shoes; you’ve stepped in with both feet, but they’re giving you blisters — and you really just want to go back to those old, broken-in, full-time loafers?

I was interviewing a client the other day, for a new business website I’m helping her launch. She was telling me about the vast and varied experiences that led her to desire this new incarnation of her professional self.

She kept saying things like, “So then I had to change jobs again. We relocated to Missouri and I had to start teaching, because we had a family to support!”

My client sounded almost apologetic. Every time she mentioned a new skill that she had acquired along the way, she had to justify the experience as though it was a “bad thing.” Like she shouldn’t have changed jobs, or she shouldn’t have bothered to learn new things.

After hearing her repeatedly downplay her credentials and experience, it occurred to me why this client needed my copywriting support and marketing direction.

It was because *she still didn’t think of herself as a consultant!*

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Popularity: 66% [?]

Facebook, Ryze, LinkedIn, Myspace… what’s the point?

Can social networking REALLY work to get you clients? Or is this just a way for wily webmasters to bring hits and attention to THEIR websites, so they can pull in more ad and membership revenues?

Last week, a fairly new copywriting client asked me the above question. Then he said to me, “I emailed you to work on my project because I remembered you from Ryze.”

I was active on Ryze… oh, three years ago? And yet this person remembered me after three years, sought me out, and here we are doing a website project together.

This is not the first time I’ve gained a new client due to having “put in my time” on the social networks.

In my humble opinion and experience, I would say that the more of a standout social networking experience you create, and the more you put into making your profiles professional… the more thought you give to creating posts that add value and meaning to others’ professional lives… the more you’ll get out of social networking.

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Popularity: 91% [?]

Dogs and bees, and freelancers, can smell fear. As someone who writes copy and produces marketing materials on a freelance basis, I can tell within five minutes of talking to a potential customer whether their fear of being overcharged will set the tone for our work together. I can also assure you that there are ways to retain quality and get good turnaround time on projects without being run through the wringer.

Some facts and suggestions on how to get the most bang for your outsourced buck:

Know that the freelancer is just as interested in being quick and efficient as you are.

People who are new to outsourcing might view me (the copywriting consultant) as someone who would try to milk them out of their last dime while dragging the project on forever. Nothing could be farther from the truth. Established freelancers typically juggle multiple projects at once. It makes much better business sense for us to complete two projects for two happy clients in two days, then deliver one project for one client in two days and have that client feel uneasy about the amount of time we spent on their work.

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Popularity: 87% [?]