As a copywriter, I work with a lot of coaches and consultants. Although I’m not a podcasting expert and have no intention of becoming one, I often think that many of them would benefit from hosting speaking events and interviews on their websites. This is easily accomplished via podcast.

Next week, Leesa Barnes (pictured to the right) is giving a FREE class on How Podcasting Can Help You Stay Profitable During an Economic Slow Down.

It’s scheduled for Wednesday April 16, 2008 @ 8pm EDT.

I don’t listen to audio very often because many people who run podcasts are unqualified due to their horrible sounding voices. (Oops, did I really say that out loud?)

Leesa Barnes, however, always grabs my attention because her vocals are smooth like buttah and she always over-delivers with her lively and engaging presentations.

I promise, you’ll learn a lot from Leesa Barnes. So if podcasting compliments your business and you want to know more, check out Leesa’s class.

More details are available here.

- Dina at Wordfeeder.com Copywriting and Marketing

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What is a brand image? Is it a logo? A slogan? A color scheme? A provided service?

The simple answer is, yes, it’s all of the above. But it goes beyond that. A lot of businesses have slick logos or catchy slogans, but go unnoticed. So let’s take a look at each individual item and see how it fits with your overall brand image.

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Popularity: 30% [?]