Not everyone in the world has a high-speed internet connection, and even those who do can’t always see web pages where the images are larger than 30KB.
So if you’ve noticed that sometimes it takes longer than you’d like for your site to load; or, if you’ve observed a high bounce rate (you get clicks, but visitors leave quickly), it may be because you need to shrink your image files.
You don’t have to shrink the actual width and height of your images to reduce the size of the files. What you can do instead, is export them to a compressed size - a .jpg or .gif file. I know how to do this in Adobe Fireworks (this is the image editing program that comes with the Dreamweaver suite). If you use other programs such as Photoshop or Gimp, you’ll have to maybe do a Google search on “image compression.”
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