I’m currently in the middle of trying to figure out why my client’s email newsletter looks strange when viewed in some versions of Outlook and in Gmail. So I Googled “sending html emails in gmail” (but I didn’t put it in quotes).
Up came this phenomenal article from MailChimp.com with information so specific they should be charging money to let people read it.
I’m going to paste the beginning here and then let you click to read the rest.
(By the way, their use of “How” and “How to” in the title and subtitle is enough to send this copywriter into convulsive fits… but I’ll let it pass because the rest of the information is just so superb.)
How To Code And Send HTML Email Campaigns and Newsletters
How HTML email works, basic concepts, best practices, tips and tricks
Want to learn how to code your own HTML email campaigns? You’ve probably Googled all kinds of web pages that give you countless “what works, what doesn’t” charts. They tell you which CSS definitions break, how Lotus Notes never renders HTML properly, and how Outlook can’t send email campaigns right.
But instead of focusing on specific tactics, let’s go over some fundamental principles…
Prerequisites
One thing I have to stress is that in order to code your own HTML email, you really, really, really need to know how to code HTML. You should be able to code web pages “from scratch” without the help of any WYSIWYGs (like Front Page, or even DreamWeaver). If you’re that good, then you really don’t need to worry about a million little rules (like what CSS definitions work in this email program, but not in that email program). Just being able to understand “the fundamentals” will save you a lot of time and frustration.
This tip courtesy of Dina at Wordfeeder.com Copywriting and Marketing
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